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# WorkRocket

## Sitemaps
[XML Sitemap](https://workrocket.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [The Hiring Steps You Shouldn’t Fully Automate ](https://workrocket.com/hiring-steps-you-shouldnt-automate/): Automating your hiring can speed up the recruitment process, but a faster process doesn’t automatically mean better hiring. 
- [The Employer Branding KPIs Hiring Teams Should Track](https://workrocket.com/employer-branding-kpis-hiring/): Employer branding is often viewed as reputation management. Companies can talk about visibility, social content, employee stories, and career pages but what good does that do if you don’t know how to measure success from these efforts? 
- [Your Next Machinist Vacancy Is Already Forming… How to Get Ahead of Replacement Demand ](https://workrocket.com/talent-acquisition-strategy-machinist-replacement-demand/): You can have flat headcount and still face a machinist hiring problem. Replacement demand comes from retirements, transfers, turnover, shift changes, burnout, and people leaving the trade. For machine shops, that demand isn't just a staffing issue. When an experienced machinist leaves, you may lose setup judgment, machine familiarity, part history, fixture knowledge, inspection habits, and the quiet problem-solving ability that keeps work moving. 
- [When Job Boards Stop Working: 8 Signs It’s Time to Shift Budget to Sourcing ](https://workrocket.com/job-boards-vs-sourcing-budget/): Falling applicant volume is an obvious sign that job boards may not be the best sourcing strategy but there’s other signs that are less obvious. When applications are coming in but the hiring process still stalls, you may need to look beyond job boards for candidates.  
- [Multi-Location Hiring Needs Controlled Variation. Here’s Why.  ](https://workrocket.com/rpo-multi-location-hiring-candidate-quality/): Multi-location hiring puts pressure on more than your recruiting capacity. It tests whether every location is using the same standards and moving candidates through a process that protects quality instead of reacting to local urgency. 
- [The Maintenance Technician Pipeline Every Plant Should Be Building ](https://workrocket.com/maintenance-technician-hiring-pipeline/): A maintenance technician pipeline is more than a list of applicants. It’s a structured way to fill current openings, turn trainable people into maintenance techs, and build future technician supply before the next urgent requisition opens. 
- [Stop Letting Recurring Hiring Drain Your Budget](https://workrocket.com/fixed-cost-rpo-recurring-hiring-costs/): Recurring hiring is predictable: people leave, roles reopen, and operations still have to run. 
- [What Are My Recruiting Fees Paying For? Contingency vs Retained vs RPO Services](https://workrocket.com/what-recruiting-fees-buy-contingency-vs-retained-vs-rpo/): Most employers misread recruiting fees because they compare prices before they compare scope. The real questions to ask when comparing search models are:  
- [9 Warning Signs Your Hiring Process Is Breaking (and How RPO Can Fix It)](https://workrocket.com/9-warning-signs-hiring-process-breaking-how-rpo-can-fix-it/): The labor market these days punishes employers that move slowly, communicate poorly, or rely on a recruiting function held together by hustle and follow-up emails. Within a competitive labor market, the quality of your hiring process determines the quality of talent you get. 
- [How To Recruit for Hard-To-Fill Roles Without Burning Out Your Team](https://workrocket.com/how-to-recruit-hard-to-fill-roles-rpo-guide/): Hard-to-fill roles don’t stay open because nobody hit “post” on the job ad. 
- [Skilled Trades Candidates Have the Leverage Now. Employers Need to Act Like It. ](https://workrocket.com/skilled-trades-employer-branding/): The skilled trades have been treated as a fallback or last resort option for years now and it’s resulted in something more than a labor shortage. It resulted in a complete shift of power in the hiring market for skilled trades. 
- [Outsourcing Recruitment: The Capabilities You Need First](https://workrocket.com/outsourcing-readiness-assessment-recruitment/): An outsourcing readiness assessment is not a formality before vendor selection. It’s a diagnostic assessment of whether the organization can run a predictable hiring system once recruiting activity is shared. 
- [How To Reduce Employee Attrition in the First Year by Aligning RPO & Onboarding ](https://workrocket.com/reduce-employee-attrition-rpo-onboarding/): First-year employee attrition rarely shows up as a surprise resignation. It shows up as a pattern. The same jobs bleed talent. The same manager loses new hires. The same location keeps rehiring the same role. 
- [Why Internal Recruiters Resist RPO (And How Business Owners Can Make It Work) ](https://workrocket.com/why-internal-recruiters-resist-rpo/): Internal recruiters resist RPO when they lose control over decisions but still catch blame for bad outcomes. If you haven't redesigned their role before launching the RPO campaign, you're creating a turf war, not a partnership. 
- [The Real Time Cost of Each Hiring Task](https://workrocket.com/time-spent-on-hiring-tasks-cost/): On average, you’re spending around $30-60 per hour on your hiring staff. With each hour of work done, your cost per hire accumulates. Do you know what that cost is for your business? If not, this article will give you an idea of how to calculate it, how it compares to the national averages and give you suggestions to cut back on hiring time and costs. 
- [The Recruiter’s Toolbox: A Guide for Recruitment Strategies and Tools ](https://workrocket.com/recruitment-strategies-tools-rpo/): Successful recruitment strategies reduce this load by narrowing sourcing criteria upfront. Required skills are limited. Acceptable substitutes are defined. Resumes that cannot realistically move forward never enter the funnel. This protects recruiter time and prevents hiring managers from reviewing large volumes of unqualified candidates. 
- [How Interview Scheduling Works with an RPO Provider and Why It Outperforms In-House Models](https://workrocket.com/interview-scheduling-rpo-vs-in-house/): Interview scheduling is rarely treated as a strategic function. Most organizations see it as an administrative step that happens after the real work is done. In practice, it is one of the highest-friction points in the hiring process and one of the fastest ways to lose qualified candidates. 
- [Interest Calls Explained: How Recruiters Reach Candidates Before They Apply](https://workrocket.com/interest-calls-recruitment-services/): Interest calls exist for that gap. They are a deliberate recruiting tool used to reach potential candidates who have not submitted an application but appear qualified based on experience, background, or market proximity. These calls are outbound, recruiter-initiated, and selective. They are not interviews and not screenings. They are the first point of contact between a company and passive talent. 
- [Resume Sourcing: How Recruiters Use It & Where RPO Improves Results ](https://workrocket.com/resume-sourcing-rpo-services/): In many U.S. labor markets, applicant flow remains uneven. Some roles attract hundreds of applicants within days. Others struggle to surface qualified candidates at all. Posting jobs and waiting has become unreliable, which is why resume sourcing has shifted from a supporting tactic to a primary hiring mechanism. 
- [The Recruiter Toolbox: Phone Screening Recruitment Strategy](https://workrocket.com/phone-screening-recruitment-strategy/): Phone screening has quietly regained importance in recruitment strategy. Not as a legacy step inherited from pre-video hiring, but as a deliberate control point in a hiring process that has become faster, noisier, and more expensive to get wrong. 
- [The Benefits of Resume Screening and Why RPO Services Improve Results](https://workrocket.com/benefits-of-resume-screening-rpo/): Resume screening still sits at the center of most hiring strategies in the United States. Not because it is flawless, but because it solves a real operational problem. Volume. 
- [Career Page Benefits That Improve Hiring Results ](https://workrocket.com/career-page-benefits-improve-hiring/): Career pages perform better under these conditions by reducing unnecessary work earlier in the process. 
- [The Real Cost of a Job Advertisement: Platform Pricing and Hidden Hiring Costs](https://workrocket.com/cost-job-advertisement-hidden-hiring-costs/): By 2026, the cost of a job advertisement is rarely defined by what a platform charges. It is defined by how long the role stays open, how much internal time the posting consumes, and how often the process must be restarted. 
- [5 Steps to Finding Hiring Stability Through Recruitment Process Outsourcing ](https://workrocket.com/hiring-stability-recruitment-process-outsourcing/): Hiring stability comes from consistency. 
- [AI Recruitment: The Perks & Downfalls of Reliance on Technology](https://workrocket.com/ai-recruitment-perks-downfalls/): In short: AI recruitment is providing scale, speed, and measurable efficiency; exactly what modern talent teams crave in a competitive labor market. 
- [The Power of Confidential Job Postings: Fill Open Positions Without Risk](https://workrocket.com/confidential-job-postings-fill-open-positions/): Below, we break down how confidential job postings work, when they are most beneficial, and how partnering with an experienced recruitment process outsourcing provider can dramatically improve outcomes. 
- [How Do Recruitment Fees Work and How Is WorkRocket Different? ](https://workrocket.com/how-do-recruitment-fees-work-workrocket/): Have you ever looked at recruitment fees on a proposal and wondered, “Why does hiring one person cost this much?” You’re not alone. For many employers, especially growing companies trying to scale quickly, recruitment costs feel mysterious.  
- [Talent Attraction in 2026: A Hiring Manager’s Playbook for Winning Top Candidates](https://workrocket.com/talent-attraction-in-2026-hiring-managers-playbook/): This guide breaks down exactly what every hiring manager needs to know about talent attraction in 2026; what candidates want now, why traditional recruiting playbooks no longer work, and how partnering with a skilled recruitment marketing partner like WorkRocket can transform your hiring results. 
- [In-House Recruiting vs RPO: Cost, Speed, and Performance Compared ](https://workrocket.com/in-house-recruiting-vs-rpo-cost-speed-performance/): Every day a role sits unfilled costs companies thousands in lost productivity, delayed work, and burned-out staff. Because of this, it’s important to be aware of some of the limitations that in-house recruiting can present when it comes to time to hire.  
- [Employer Branding in Recruitment: Strengthen Your Brand Identity](https://workrocket.com/employer-branding-recruitment-strengthen-brand-identity/): If you’ve felt the hiring market getting more competitive, you’re not imagining it. Candidates today aren’t just looking for a job; they’re evaluating you just as closely as you evaluate them. That’s where strong employer branding comes in. 
- [Recruitment Audit: How To Evaluate Your Recruitment Team ](https://workrocket.com/recruitment-audit-evaluate-your-recruitment-team/): If you have, you’re in the right place. In this article, we talk about the role of recruitment audits in assessing your team's performance and give you easy to follow steps that you can take to begin your own audit. 
- [The Hidden Costs of Internal Recruitment vs RPO ](https://workrocket.com/hidden-costs-internal-recruitment-vs-rpo/): With the current cost of talent acquisition, companies everywhere are examining their hiring models more closely than ever. The core question isn’t just “can we fill the role?” but “how fast, how well, and at what cost can we fill this role?” For many organizations, the choice is between relying on internal recruitment (managing the hire entirely in-house) versus outsourcing part or all of the process via aRecruitment Process Outsourcing (RPO)partner. At WorkRocket, our focus is helping companies optimize hiring outcomes; and selecting the right model is key. 
- [What Is RPO? A Guide to Recruitment Process Outsourcing ](https://workrocket.com/what-is-rpo-recruitment-process-outsourcing/): At WorkRocket in Richmond, VA, we know that finding and retaining the right talent is one of the toughest challenges for growing businesses. That’s why we’re in the business of recruitment process outsourcing (RPO) and we’re here to explain to you what it is, why it works, and how it can help your organization attract better talent faster, cost-effective and more efficiently. 
- [What to Consider When Shopping for a Staffing Service](https://workrocket.com/what-to-consider-when-shopping-for-a-staffing-service/): When vetting a staffing service, it is important to identify if they specialize in the markets and backgrounds that match up with the candidates that are the most qualified.  There are firms that will either specialize exclusively in these targeted backgrounds or employ a team that specializes in them. Make sure to choose an agency that has a proven track record for staff fulfillment that meet the needs of your business.
- [Should I Hire or Allow Employees to Work Remotely?](https://workrocket.com/should-i-hire-or-allow-employees-to-work-remotely/): While it has become common place to encourage or allow employees to work remotely, recent research might suggest the decision has consequences. Ultimately, doing what makes the most sense for your business will be the deciding factor.  Therefore, it is necessary to take some time to discuss the pros and cons.
- [How to Make a Job Offer That Gets Accepted](https://workrocket.com/employers-making-a-job-offer-that-gets-accepted/): Have you ever made a job offer only to have it turned down? Wondered if your compensation was too high, too low, or simply missed the mark? Or maybe your offer sat unanswered for days while the candidate weighed their options?

## Pages
- [Workforce Pressure Index | Quarterly Reports](https://workrocket.com/workforce-pressure-index-reports/): Manufacturers across the country are facing talent shortages and hiring difficulties. WorkRocket created the Workforce Pressure Index reports to give manufacturers a clearer view of the talent acquisition market in their area by tracking labor availability, operating capacity, and role-specific workforce constraints.
- [sitemap](https://workrocket.com/sitemap/)
- [Privacy Policy](https://workrocket.com/privacy-policy/): WorkRocket (“we,” “our,” or “us”) is part of The Richmond Group USA family of companies, which also includes:
- [Testimonials](https://workrocket.com/testimonials/): Testimonials See What Our Clients Say About Us Advanced Precision Engineering Inc. “ If I had tried to do this on my own, I would’ve ended up with far fewer qualified candidates. I’d be lucky to get five total, this delivered three times what I could produce myself.” Jeffrey R. HR Manager Horizon Manufacturing & Repair “I wasn’t sure what to expect at first, but I’m glad I took Jacob’s call. Even during the holidays, we saw a strong number of qualified candidates. I really appreciated having the phone screening handled and getting quicker responses from candidates. The process felt thorough, with screeners and weekly calibration calls that kept everything aligned. Overall, the results met my expectations, and I am happy with the outcome.” Jonathan N. President Reliable Equipment Manufacturing "The WorkRocket team is excellent and very professional. They have a very unique approach to finding qualified people that we had yet to try...This has saved our management team countless hours at the interview table." Raymond Lake Director of Operations Gibbs Die Casting Corporation "WorkRocket has been extremely helpful in filling multiple maintenance openings we had in one location on the same shift. The staff took detailed information concerning our needs and screened/sourced only candidates based on our indicated requirements." Dan Carr Human Resources Manager Dynex Capital "What I care about most is getting quick and qualified results, and that's exactly what delivered." Anne Gilson Regional Director, HR Mark Franko Custom Building “The volume and quality of the candidates is way above what we have had. The whole program has been great, from the initial intake conversation to the scheduling of appointments. The amount of time saved alone is incredible and an accelerator in and of itself. This is a game changer, and I am very grateful.” Mark Franko Owner Adena Corporation " has been a success. With the last two campaigns, we hired a total of seven people. Two of them worked for competitors of ours. This was a tough position and we got exactly what we were looking for in regards to the quality of applicants." Dave Gower General Manager Yes Equipment & Services " my first call for posting and recruiting online because you're my best bet." Casey B. Operations Manager Summit Supply "We are going to use for everything. Sales, Parts techs. We are very happy. I've got a great guy starting on the 8th of September!" Brian Maul Parts Manager Power Test Dyno "I was very satisfied with WorkRocket. My hiring manager and I were happy, and we got better results than we were used to seeing." Anne W. HR Administrator Ross Industries, Inc. "I've been at Ross for over 18 years and this is far and away the best partnership we have ever had. I will be using WorkRocket exclusively moving forward." Wes P. Service Manager New England Fabricated Metals "We could not have had this level of success on our own. Communication was great, and I always felt like I could reach out and get help whenever I needed it. The fine-tuning throughout the campaign really helped, and working with the team was easy. Lauren specifically was very professional, great to work with, and took a lot off my plate." Rich G. Managing Director J.M. Fry Printing Inks "We needed 2 reliable production workers in Richmond, VA. We filled both jobs and now have several additional people I can call back as a "bench." WorkRocket far exceeded my expectations and I finally have a partner I can rely on going forward. My stress with staffing has been completely reduced an I'm sleeping better at night." Frank M. VP of Manufacturing Hughes Customat "They take the hassle out of the search process. At least they’ve helped take something off my plate and saved us a lot of time. They place the ads, recruit, screen over the phone, and schedule the interviews. Greg is super easy to work with and he will take care of you. Tell him I sent you.” Becky Hughes President Coating Technology Inc. "This was a very tough job to get people interested in doing. We were very fortunate to fill 3 positions through . We were all very happy!" Chris Howell Vice President SonoSim Inc "It’s been great. We received a flood of resumes, and many were highly qualified. I was very pleased." Andres Luzio VP of Engineering Want to find out more? Submit
- [Finance](https://workrocket.com/industries/finance/): Our team has years of experience working within the banking industry. We understand the language spoken by leaders in the industry and apply this knowledge to help our clients find high quality job seekers for all types of banking positions.
- [Healthcare](https://workrocket.com/industries/healthcare/): Over years of working with healthcare professionals, we’ve gained a deep understanding of the healthcare hiring process. We understand how to market your brand to healthcare job seekers in a way that will make you stand out from competition and attract both active and passive candidates.
- [Heavy Equipment](https://workrocket.com/industries/heavy-equipment/): Our understanding of the industry allows us to market your heavy equipment job openings in a way that will appeal to candidates that may be hard to reach for the typical recruiter. We use a combination of advanced database search and direct outreach to reach active and passive candidates that fit the unique needs of your company.  
- [Logistics](https://workrocket.com/industries/logistics/): We know how to market your employer brand to attract higher quality candidates while keeping your costs down and saving you time. WorkRocket has access to advanced databases and technology that will allow us to find a variety of active and passive candidates that would be a great fit for your logistics job opening.
- [Banking](https://workrocket.com/industries/banking/): Our team has years of experience working within the banking industry. We understand the language spoken by leaders in the industry and apply this knowledge to help our clients find high quality job seekers for all types of banking positions.
- [Construction](https://workrocket.com/industries/construction/): WorkRocket is an expert in construction recruitment marketing. We have vast experience connecting companies with job seekers in various construction positions; from general laborers and carpenters to engineers, managers and executives.
- [Recruiting & Hiring Insights](https://workrocket.com/recruiting-insights/): skip render: ucaddon_color_overlay_button
- [Manufacturing](https://workrocket.com/industries/manufacturing/): Our experience has made us experts in manufacturing recruitment marketing and we’re confident in our ability to help you market your jobs in the industry. Whether you need to fill an open role for a mechanical tech, production supervisor, or director level position, WorkRocket knows how to help.
- [Schedule a Consultation](https://workrocket.com/schedule-a-consultation/): Get an Estimate
- [Our Guarantee](https://workrocket.com/workrocket-guarantee/): We believe your first experience with WorkRocket should be completely risk-free. That’s why your first campaign comes with an unconditional money-back guarantee.
- [Industries](https://workrocket.com/industries/): WorkRocket provides RPO services to industries across the workforce. Below are some of the industries we specialize in. Learn more about each industry below or connect with our team for more information!
- [Contact](https://workrocket.com/get-in-touch/): Applicant Sourcing
- [About WorkRocket](https://workrocket.com/about-workrocket/): In today’s fast-paced business world, finding the right talent can feel impossible. Between limited time, stretched resources, and the growing complexity of hiring, many companies struggle to identify and connect with the candidates they need. That’s where WorkRocket comes in. 
- [WorkRocket](https://workrocket.com/): WorkRocket has proven recruitment strategies that drive results, save you time, and protect your bottom line.

## Employees
- [Karlin McDermott](https://workrocket.com/team/karlin-mcdermott/): Karlin is a graduate from Christopher Newport University with a Bachelor of Arts in Psychology with a minor in Communication Studies. She has been in recruiting for over 10 years, mostly focusing in RPO (recruiting, processing, outsourcing) sector.
- [Collin Pontius](https://workrocket.com/team/collin-pontius/): Collin grew up in Los Altos, California and attended Eastern Washington University, where he earned a Bachelor’s degree in Data Analytics in 2025. Throughout his career, Collin has primarily worked in Human Resources as a coordinator and recruiter, gaining experience in supporting candidates and helping people navigate their career journeys.
- [Lauren Bingham](https://workrocket.com/team/lauren-bingham/): Lauren grew up in Richmond and graduated from Virginia Commonwealth University in 2011 with a degree in Criminal Justice. She began her career as a Probation Officer, a role that challenged her, grounded her, and taught her more about people and resilience than she ever expected. After over a decade in the field, she decided it was time to try something new and open the door to a new career path.
- [Ericka Spangler](https://workrocket.com/team/ericka-spangler/): Ericka joined WorkRocket in the spring of 2026. Her career has been centered around coordination, operations and client-focused work with experience in both talent acquisition and project management in fast-paced environments. She's known for staying organized, building strong relationships and keeping the cogs in motion. 
- [Carly Duncan ](https://workrocket.com/team/carly-duncan/): Carly Duncan joined WorkRocket in October of 2023. She grew up in Centreville, Virginia and became a Richmond native in 2018, while attending Virginia Commonwealth University where she graduated with a degree in Sociology. While she was a student, Carly worked at a winery in the city. When not working, you can catch her biking through Richmond or enjoying a night at the movie theater. 
- [Lauren Ciccone ](https://workrocket.com/team/lauren-ciccone/): Lauren Ciccone joined the WorkRocket team in 2024, after 11 years in the education sector. She graduated from Virginia Tech with Bachelor’s degrees in Psychology and Human Development. She also has her Master’s of Education from William and Mary. Lauren has a passion for getting to know people and helping them achieve their goals. She’s excited to be able to utilize her skills to help organizations and individuals grow and thrive. 
- [Jack Tarbell](https://workrocket.com/team/jack-tarbell/): Jack Tarbell came to WorkRocket in the summer of 2024 with a background in RPO management and process development. With a consultative approach and a passion for both applicant and client development, Jack’s greatest professional joy is helping everyone be the best version of themselves. A native of Northern Virginia and a graduate of George Mason University with a Bachelor of Science in Psychology, an extended career in customer service and administration eventually led him to recruitment. Jack is most excited about learning opportunities and new challenges both at work and at home!
- [Rebecca Cornell ](https://workrocket.com/team/rebecca-cornell/): Rebecca Cornell has been with WorkRocket since 2019. As someone who was never sure what she wanted to do with her life, she has found a home at WorkRocket and a love for assisting companies with finding talent and helping people find jobs. She was born and raised here in Richmond and loved every second of her college years at Radford University obtaining her B.S. in English with a concentration in literature and education. During her time at Radford, she worked as a Resident Assistant in the Muse building (if you know, you know) and enjoyed connecting with the hallway of freshman girls she was a “mom” to.  In her free time, you can almost always count on Becca to be talking your ear off about Taylor Swift, Selena Gomez, or Harry Styles (she’s been to over 20 of his concerts!) As well as spending time with her partner, William, collecting Funko pop figures (which her desk is covered in), and watching New York Yankees baseball games with her mom, Susan. 
- [Amy Flint](https://workrocket.com/team/amy-flint/): Amy Flint is originally from Northern Virginia but fell in love with Richmond when she attended Virginia Commonwealth University for English and has been here ever since! During her time at VCU and for several years after, Amy was a retail manager in the cosmetics industry. She began working on her Master’s of Education and teaching high school English but realized that wasn’t the right path and sought a career that would utilize all her passions and skills. She joined WorkRocket in 2023 and appreciates that she gets to learn every day while meeting new people and identifying their talents. She’s grateful to be able to help organizations and individuals grow and thrive. 
- [Geneva Lewis](https://workrocket.com/team/geneva-lewis-doores/): Geneva Lewis-Doores is a professional with over seven years of customer service experience. Her expertise lies in excellent customer relations and strategic candidate development, with a focus on helping businesses grow and thrive while assisting individuals in finding fulfilling career opportunities. Her passion lies in supporting companies by leveraging her expertise to identify exceptional talent and develop comprehensive strategies for their recruitment and hiring needs. Geneva continues to make a significant impact by helping organizations identify, interview, and hire talented employees. 
- [Patrick Overstreet](https://workrocket.com/team/patrick-overstreet/): After Graduating from Old Dominion University, Patrick spent time in home improvement and industrial supply chain sales. He brings a consultative background to help manufacturers, equipment dealers, and contractors maximize their revenue through WorkRocket's services.
- [Ryan Fortner](https://workrocket.com/team/ryan-fortner/): Ryan grew up in Richmond, Virginia and graduated from Longwood University with a degree in Business Administration in 2022. Since college, he has worked in the car rental industry and now has transferred his skills over to WorkRocket to fuel his passion of helping clients succeed and growing his career in sales.
- [Frank Wagner](https://workrocket.com/team/frank-wagner/): Frank Wagner joined WorkRocket in 2023 as an Account Executive. He possesses a proficiency in cultivating enduring client relationships and a dedicated focus on effective account management. 
- [Tyler Rogers](https://workrocket.com/team/tyler-rogers/): Tyler Rogers is the Director of Business Development at WorkRocket, where he leads growth strategy, drives client success, and develops the company’s next generation of sales talent. Since joining WorkRocket in 2016, Tyler has built a reputation as a trusted partner to organizations across the manufacturing, transportation, and heavy equipment sectors, consistently delivering workforce solutions that align with their hiring goals and long-term business objectives.
- [Tyler Zufall](https://workrocket.com/team/tyler-zufall/): Tyler Zufall joined The Richmond Group USA family of companies in 2010 as a Research Analyst, where he was responsible for supporting Executive Recruiters for The Richmond Group USA. In 2013, Tyler transitioned to a Strategic Talent Engagement Specialist for a newly developed division of TRG, WorkRocket. As WorkRocket continued to grow, he was promoted to a Client Services Manager to help grow our Client Services team to keep up with the demand for our services. Tyler enjoys training and developing the WorkRocket team to better assist our clients in finding high quality candidates to join their teams.
- [Greg Thorpe](https://workrocket.com/team/greg-thorpe/): Greg Thorpe joined WorkRocket in 2013 as an Account Manager after graduating from Longwood University with a Bachelor’s degree in Public Relations.
- [Paul Cornell](https://workrocket.com/team/paul-cornell/): Paul Cornell is the President and Founder of WorkRocket, Inc. Prior to founding WorkRocket, Paul was The Richmond Group USA’s Vice President of Operations. Paul also currently serves as Vice President of Operations for The TRG Family of companies. Paul began his career in the recruiting industry in 1992 as an account executive with The Richmond Group USA where he earned national recognition for his success and established himself as an innovative recruiting industry expert.

## Case Studies
- [Case Study: MTI Baths](https://workrocket.com/case-studies/case-study-mti-baths/): MTI Baths is an American made, award-winning manufacturer of luxury bathtubs, showers, and sinks, known for handcrafted, made-to-order products. Referred by The Richmond Group USA, MTI wanted a predictable way to hire across multiple functions without paying placement fees. Through WorkRocket Launchpad with Interview Scheduling, we built targeted campaigns that consistently delivered qualified applicants, scheduled interviews, and supported hires at a fraction of traditional recruiting cost.
- [Case Study: Gibbs Die Casting Corporation](https://workrocket.com/case-studies/gibbs-die-casting-corp/): Gibbs Die Casting Corporation, a leading manufacturer specializing in aluminum die-cast components for the automotive and industrial sectors, partners with WorkRocket to simplify and accelerate their hiring process. By leveraging WorkRocket’s Launchpad with Telephone Screen service, Gibbs reduces hiring costs, increases applicant quality, and saves valuable time for their internal team.
- [Case Study: Smith Brothers Farms](https://workrocket.com/case-studies/smith-brothers-farms/): Smith Brothers Farms, a family-owned dairy and home delivery service in the Pacific Northwest, faced rising recruitment costs and limited results from their Indeed job postings. Partnering with WorkRocket in 2024, they streamlined their hiring strategy through targeted campaign management, improved job visibility, and data-driven optimizations.
- [Case Study: Excel Truck Group](https://workrocket.com/case-studies/excel-truck-group/): Excel Truck Group, a regional leader in heavy-duty truck sales, leasing, and service with over 700 employees, partners with WorkRocket to streamline its hiring process and reduce recruitment costs. By implementing a cost-efficient recruitment marketing strategy, we've helped Excel attract qualified candidates, control advertising expenses, and avoid expanding their internal HR team.