Brief
Smith Brothers Farms, a family-owned dairy and home delivery service in the Pacific Northwest, faced rising recruitment costs and limited results from their Indeed job postings. Partnering with WorkRocket in 2024, they streamlined their hiring strategy through targeted campaign management, improved job visibility, and data-driven optimizations.
The result was a major reduction in spend and cost per job while maintaining strong hiring performance across key roles.
Case Study
When Smith Brothers Farms teamed up with WorkRocket in 2023, their recruitment team was seeking a more sustainable and cost-effective approach to attracting talent across their Industrial Maintenance Technician and Engineer roles. Prior to partnering, Smith Brothers and their sister company, Alpenrose Dairy, were managing job postings directly through Indeed, spending over $80,000 annually to fill 58 positions, a cost per job of $1,385
By shifting to WorkRocket’s Agency of Record service level, with their Indeed account fully in our hands, the company saw an immediate impact. With optimized ad placement, performance monitoring, and a more strategic use of Indeed’s platform, total spend dropped to $42,958 in 2024 while still filling 43 key roles. That’s a 46.5% reduction in total spend and a 27.9% decrease in cost-per-job, saving an average of $386 per hire.
Beyond the numbers, WorkRocket provided ongoing consultation, ensuring job titles, descriptions, and campaigns aligned with Indeed’s best practices and improving visibility and candidate quality. he partnership allowed Smith Brothers Farms to allocate resources more efficiently, maintain hiring momentum, and gain a scalable, data-backed hiring solution that continues to deliver measurable ROI.