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Custom Built Manufacturing Recruitment Marketing

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Experts in the Manufacturing Recruitment Process

Our experience has made us experts in manufacturing recruitment marketing and we’re confident in our ability to help you market your jobs in the industry. Whether you need to fill an open role for a mechanical tech, production supervisor, or director level position, WorkRocket knows how to help.

With WorkRocket,
you're in good company:

Why Recruitment Marketing Matters in Manufacturing

  • Reach skilled trades and production workers who aren’t actively job hunting 
  • Showcase company culture, stability, and growth opportunities 
  • Differentiate from competitors offering similar roles and pay 
  • Improve the quality and quantity of candidate pipelines 
  • Reduce turnover and support long-term workforce planning 

Current Hiring Challenges

in Manufacturing

Hiring in the manufacturing sector has become more complex due to several industry-wide challenges:
A Decline in Skilled Trades Participation

Retiring workers and a lack of younger workers entering manufacturing have widened the talent gap. At WorkRocket, we have access to a database of millions of potential candidates and can help you find people for those hard to fill roles. 

Competition Across Industries

Logistics, construction, and technology companies all recruit from the same labor pool, driving up demand. We can help you portray your brand in a way that stands out from the competition and attracts the quality of talent you want. 

Evolving Skill Requirements

From PLC programming to advanced machining, manufacturing roles now require hybrid technical expertise. We conduct screenings and interviews that ensure the candidates you meet have the technical skills you need. 

Misconceptions About Manufacturing Careers

Candidates often underestimate career growth, earning potential, and stability in modern production environments. We help your brand market the potential growth and extra benefits that your company can provide to attract better candidates. 

Richmond, Virginia-based Mark Franko Custom Building needed to find Estimators and Carpenters to join their team.

“We were like inexperienced homeowners trying to build a complex
custom home and flailing around in the dark. We needed carpenters
and estimators – our own efforts weren’t working and we had no
time. The volume and quality of the candidates is way above what
we had. The amount of time saved alone is incredible and an
accelerator in and of itself.” – Mark Franko

How WorkRocket Elevates Manufacturing Recruitment Marketing

Multi-Channel Candidate Outreach

We engage active and passive candidates through job boards, databases, social ads, talent communities, and trade-specific platforms that reach manufacturing workers.

Employer Branding That Resonates

Manufacturing candidates want stability, clear career paths, training opportunities, and strong safety cultures. We help companies articulate those strengths through storytelling and brand positioning.

Optimized Job Descriptions for Manufacturing Roles

We write job postings that highlight advancement, pay transparency, impact, shift structure, and growth. We provide modern messaging that converts more applicants.

Long-Term Workforce Pipeline Support

Whether you need ongoing recruitment for production roles or targeted support for technical engineering searches, WorkRocket helps you build a steady flow of qualified talent.

Ready to build a better workforce?