The Employer Branding KPIs Hiring Teams Should Track

Employer branding is often viewed as reputation management. Companies can talk about visibility, social content, employee stories, and career pages but what good does that do if you don’t know how to measure success from these efforts?  The question that really matters is: does your employer brand make qualified candidates more likely to trust the company, move through the process, and accept the job? If it doesn’t and trust […]