Brief
Excel Truck Group, a regional leader in heavy-duty truck sales, leasing, and service with over 700 employees, partners with WorkRocket to streamline its hiring process and reduce recruitment costs. By implementing a cost-efficient recruitment marketing strategy, we’ve helped Excel attract qualified candidates, control advertising expenses, and avoid expanding their internal HR team.
Case Study
Excel faced a familiar challenge: managing high-volume recruitment across multiple locations without hiring additional HR or Talent Acquisition staff. With an annual recruitment advertising budget capped at $100,000, less than half the industry average, they needed a scalable and results-driven solution.
WorkRocket actions a strategy that optimizes every stage of their hiring process. Our team creates tailored job advertisements, manages postings across Excel’s careers site and Indeed, and handles all job setup requests sent directly from their internal team. This partnership allows Excel’s team to focus on interviewing and onboarding, while WorkRocket manages the front-end sourcing process.
To strengthen their employer brand, WorkRocket also builds and maintains their custom careers page, complete with optimized design, SEO strategy, and regular updates to ensure consistent candidate engagement.
Through this collaboration, Excel consistently fills 15 to 20 roles each month. The streamlined process generates tens of thousands of applicants while keeping recruitment costs at a minimum and eliminating the need for additional HR headcount.